Goal Setting: Pops Proves Its Never Too Late

Pops first set the goal in high school, but when he graduated he thought he wasnt mature enough to pursue it so he enlisted in the U.S. Army.

He dreamed about it as a member of the 82nd Airborne as he became an Army Ranger. Later, in the first Gulf war, he thought about his goal again, as he also did during his service in the Kosovo conflict. For 20 years, through his Army career, a war, marriage and six children, Pops kept the dream and the goal alive.

Never mind that he was considered far too old to pursue his dream, Pops just couldnt let go.

When he retired from the Army at 39, he decided it was finally time to do something about the goal hed set so many years before. He moved his family to Columbia, south carolina and enrolled as a freshman at the University of south carolina.

No, he wasnt considered too old for that. Many others, much older, have pursued college degrees for the first time. What Tim Pops Frisby did was even more special. At an age when even most professional players have hung up there helmets, he began working out with the south carolina Gamecocks football team during the winter. Working out with players half his age, all of whom were young enough to be his son, he competed for a position on a Division One major College Football Team.

It was a goal that Pops had lived with for a long time and he began to realize it when coaches invited him back for fall drills. When South carolina kicked off their season against the University of georgia, Tim Frisby was on the sidelines wearing Gamecock jersey number 89. On September 25th, against Troy, the legendary Lou Holtz, head coach at South carolina, sent Pops into the game for its final four plays. I have a lot of respect for the guy, Holtz said. A Ranger, 20 years in the Army, six kids. He loves this team. I thought it would be good to get him in. Im sorry we could not throw it to him. But knowing the way that Pops Frisby makes his dreams come true, thats just a matter of time.

Frisby, who turns 40 in February, has been featured on ESPNs College GameDay. ABCs Good Morning America, CNN, the New York Times and the Los Angeles Times are all planning stories.

Incidentally, the father of six between the ages of six months and 16, also maintains a 3.88 (out of a possible 4.0) grade point average.

Still think its too late for your dream? goal setting and goal starting is a process that can start at any age and at any time. Theres no need to wait until January 1st to set or start a goal. goal setting and goal starting doesnt have to take place at the first of the month, or even the first of the week. I once started on a big goal at midnight on the 24th of the month.

Tim Frisby accomplished his goal and realized his dream for two simple reasons: he never let time take his dream away, and when the time finally came, he took action. It worked for Pops -- and itll work for you too!

2004 Vic Johnson

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Case Study: The Golf Industry in Japan - A Well-Kept Secret to Successful Marketing

While working on developing the world's first global launch of a 100% biodegradable/compostable corn-based polymer fiber sock in 2005 I came across some very interesting information about the golf industry.

For those of you not in this industry you may not be aware but apparently Japan is the most brutally competitive market in the world, for golf. Korea is a close second. Every company is constantly innovating, developing, refining, looking for that edge, attempting to eke out a little bit extra to gain the competitive advantage in order to take a greater part of market share.

My client is a high-end golf club manufacturer. He is extremely innovative and always looking to develop new hot products to provide his customers. He does not hesitate to place a one-shot $30,000 1/3 page ad in the leading business newspaper that all of the CEOs, CFOs, COOs, etc. read every single day to learn about business and truly leading-edge product development. What he confided in me regarding a Japanese-marketing tactic is truly inspiring.

I found out that there is a ranking system in the USA where every golf tournament statistics are presented showing the percent of golfers (in that tournament) using every single product in use at the tournament. A grand survey is prepared and distributed among the players, marketers, companies. They collect data and publish it like thus: "X% of golfers wear/use Brand Y products".

This information is culled by the Japanese golf-goods manufacturers and used as an amazing marketing tool in Japan. Here is how it works.

"shaft Co., Ltd" (an imaginary company) makes a new shaft, let's call it "Shafted" and gives it out for free to all of the golfers at a tournament. As an example out of the 180 golfers on the tournament, 160 use the shaft and the other super pros (like tiger Woods who have other contracts) don't. They try it out. The statistics for that tournament are published. In there we would see that 89% of US Golfers use "Shafted Brand shafts".

"Shaft Co., Ltd"., takes those statistics back to Japan and turns them into a marketing bonanza. They take out a 1/3 page ad in the Japan Economics Newspaper (Nihon Keizai Shimbun) that is read by all of the company executives in Japan. The ad claims that 88.9% of US pro course golfers use "Shafted Brand" shafts.

The ad runs and it hits the market.

When the Japanese market sees this information, they assume that 88.9% of all golfers in Japan use this shaft. Since the USA is the "hotspot" for golf, where only the best products are used by the pros, the market here in Japan makes the leap to the assumption, "if it is good for about 90% of US golfers, it HAS to be good for us!".

Here you need to understand that Japan emulates the USA in golf. Even the pro golfers here look to the trends in the USA and try to follow them religiously.

Once this happens, everyone goes out and buys "Shafted Brand" clubs and this shaft goes from an unknown to Number one in the industry, overnight.

My client is designing a special sock to give golfers an edge over the others. This is how my introduction to the biodegradable sock ties into this story. In addition to the high-tech design of the socks he also plans to use this marketing technique to dramatically improve the sales of his socks in Japan and strategically place his product ahead of the pack.

Because Japanese uses a lot of "fuzzy language" it is possible to create a marketing plan in such a way to capitalize on this cultural aspect and target the mass market.

When you want to conduct successful business in Japan, you need to understand more than just the language to get over the many hidden hurdles.

Good luck!

Cameron Switzer
Intrmarket Solutions
Kamishii-mura, Fukui, Japan

Cameron has lived and worked in Japan for over 15 years. Originally a researcher and educator he has a penchant for details and a natural born flair for communication "soul to soul". His extensive experience in the culture, coupled with language fluency and a deep understanding of Japanese ethics, morals and thought processes has allowed him to develop a special niche market in the business world.

While working to develop a global presence for a titanium material, parts & accessories distributor for the global eyeglass industry for 5 years, Cam saw the difficulties small/medium sized companies were having trying to expand their businesses outside of Japan. He decided they needed help.

Currently Cameron owns and operates a one-man (one dog) SOHO business designed to help foreign and Japanese companies in a variety of industries come together in business in a very efficient, effective, and cost-effective successful manner.

Reach Cameron @: http://www.intrmarketsolutions.com
Visit his blog @: http://360.yahoo.com/intrmarket

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The Automotive Industry, Interactive Games & Advertising

Ferrari have announced an alliance with SCEE which means that finally you can drive a Ferrari in Gran Turismo! More importantly it underlines how seriously the automotive manufacturers are about leveraging an ever growing audience. With 45 million copies of the game sold its a bit of a no brainer that a marque like Ferrari is now involved.

Licensing has traditionally been a complex area Advergaming and Sponsorships is a great article which talks about all aspects of in-game advertisement and sponsorships in particular the section titled A Gray Line: Licensing vs. Advertising.

Nissan North America and microsoft recently announced expansion plans to a long term partnership which originally involved integrating the xbox 360 platform into a concept car called the URGE.

The partnership now extends to microsoft Digital Advertising Solutions platforms such as; Windows live, MSN, live Search, Xbox and Windows mobile. Nissan are the primary sponsor of Forza 2 Motorsport for xbox 360 and are co-sponsoring Open for Design program.

Ford announced earlier this year their plans for an advergame called Ford Bold Moves Street racing". Fords advergame strategy carries a greater amount of risk than the product placement approach taken by Nissan and Ferrari and will be interesting to see how it all pans out. My money is on Nissan and Ferrari doing very well and Fords strategy falling flat. And its not only my personal opinion. Gamespot reviews arent very favourable with ratings of bad to poor for the various platforms (Xbox 360, PC etc) which bodes very poorly for Ford. To quote a review: When people complain about racing games because they are boring, Ford Bold Moves is exactly the kind of game they are talking about.

Risky indeed.

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3 Strategies To Improving Your Golf Game

Why should you work on improving your golf game? For one, the next time that you head out onto the green with your boss you wont feel like a complete fool when he starts talking about his skills. And, youll be able to brag to your buddies about how you came out under par. It can also help you to enjoy the game more so. Maybe you just need a little more practice (time to get away Saturday morning from the wife and kids) or maybe you just need someone to show you a few techniques to help you get the most out of your game. Either way, improving your golf game can happen in just these steps.

* one of the most prolific mistakes that people make in their golf game is their stance. Because of how important the way that you stand is, youll need to make sure that you have it down perfectly. If this sounds hard, it doesnt have to be.

* After improving your stance, you need to take the time to improve your swing and your follow through. When working to improve your golf game, the follow through of your swing will ultimately provide you with an accurate shot.

* Another mistake the individuals make yet need to realize when working to improve their golf game is their use of clubs. Which is the right one to use when you tee off? Which should you use to get out of the sand dune? While you may think you know the answer, you probably dont.

Okay, so these are the things that you should work on to improve your golf game, but how do you actually do it? What should you look for? While you can definitely learn from the web, it often makes more sense to see the difference in what you are doing and what you should be doing, not just reading it. For that, you should consider one of several options.

* first, you can enroll in a few golf courses at your local golf club. This is the best option because it allows hands on, personal training. It is also the most expensive.

* second, you could also take some courses through your local community center. A good choice and it is less expensive.

* You can also work on your golf game by using videos designed to help you each step of the way. The videos can be purchased throughout the web and allow you to actually see the right way to stand and swing your club.

Improving your golf game just got a whole lot easier!

Scott M. Evans part of the editorial team at SportsDiscovery.com where you can find more articles about fishing equipment.

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Performance Computer Chips For Cars And Trucks

Hey, look under the hood!

Its a bird!

Its a plane!

Its SUPERCHIP!

With apologies to superman, performance computer chips or superchips are quickly becoming a popular way for auto enthusiasts to squeeze out more power from their cars. Basically what a superchip mod does is to store a new engine management program in your cars computer. Noticeable increases in horsepower and torque as well as improvements in driveability are the chief benefits of this type of chip. installation is easy and the price is right...well examine just how easy and cost effective a superchip is below.

Depending on the make/model of your car or truck, a superchip can help your vehicle crank out from 9 to 60 more horsepower. Not too shabby when you consider some compact cars barely make it to 115 horses. Yeah, you could have elected for the more powerful engine with some cars but the $1000 or better mark up in price dwarfs the price of a superchip. Better to go with the superchip and pocket the savings.

So, how hard is it to install a superchip? Actually, it is really a simple procedure:

1. Locate your cars computer chip [usually found in your dashboard].

2. remove the factory installed chip and replace it with the superchip...one chip slides out and the other slides in.

3. Place a cover over the chip to keep it in place and to keep dirt and dust out.

Thats it! The hardest part will be to remove the dash, but even that job isnt all that difficult.

As I said previously, the price of installing a superchip can be done for a lot less than an engine upgrade. prices start below $300, so it ends up being one the cheaper performance enhancing mods out there.

You can also find other types of performance computer chips that will work well including Jet Chips and the Hypertech performance chip. With either chip you stand to wring out additional performance from your car for a reasonably priced mod. Hey, if it is increased performance you want then one of these chips is for you!

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